When
analyzing and designing processes to transform
resources into good and services, these
questions must be asked:
1. Is the
process designed to achieve competitive
advantage in terms of differentiation,
response, or low cost?
2. Does the
process eliminate steps that do not add
value?
3. Does the
process maximize customer value as perceived
by the customer?
4. Will the
process win orders?
Each step of
the product and service design process must
add value, especially to the customer.
1. Are
there a methods to evaluate processes to ensure
that steps that do not add value are eliminated
?
2. What if a
process becomes too complicated or redundant?
What can a manager do to remedy the situation?
3. The video
clip portrays a manager discussing the
processes of the mailroom to a new employee
(Tim Robbins). However, it appears the
mailroom processes are out-of-control and just
about any action taken may result in having
one's pay docked? Can you name some examples
from the real world akin to this video clip?