When analyzing
and designing processes to transform resources into good
and services, these questions must be asked:
1. Is the process
designed to achieve competitive advantage in terms of
differentiation, response, or low cost?
2. Does the process
eliminate steps that do not add value?
3. Does the process
maximize customer value as perceived by the
customer?
4. Will the process
win orders?
Each step of the
product and service design process must add value,
expecially to the customer.
1. Are there a
methods to evaluate processes to ensure that steps that
do not add value are eliminated ?
2. What if a process
becomes too complicated or redundant? What can a manager
do to remedy the situation?
3. The video clip
protrays a manager discussing the processes of the
mailroom to a new employee (Tim Robbins). However, it
appears the mailroom processes are out-of-control and
just about any action taken may result in having one's
pay docked? Can you name some examples from the real
world akin to this video clip?