OMGT4743 - HW1

Reading Assignment

I will be assigning two unique problems to the class.  A reading assignment and a Excel based problem.  Each person will read the article and then prepare a one to two paragraph synopsis including purpose and main points.

The article entitled "7 Deadly Sins of Sales Forecasting" can be found here:  7DeadlySinsWhitepaper.pdf

Post your synopsis via the Canvas Discussions area.  This part of the assignment is separate from the Excel based problem that is discussed next.

Forecasting Philosophies - Excel Based Problem

Clem has been given the following historical data for demand from 2007 to 2019 (refer to Table 1.1). In the past, the company has used a naïve forecasting model.  Her boss wants her to forecast demand for 2020 using a 3-year moving average.  However, she believes a 5-year moving average may be more accurate.  Help Clem develop a naïve, a 3-year moving average, and a 5-year moving average for demand and decide which forecasting model is more accurate (Hint:  employing an error measurement such as MAD would be advisable).

Once you have finished your analysis you are required to write up a one-page executive summary of the work.  I will speak to writing executive summaries more (see link below) but the document should be 1-page, single spaced, at least 10 pt font, and contain an intro statement, a problem statement/purpose, an analysis section, and a conclusion/recommendation section.  You need to include specific numbers in your analysis and your recommendations (e.g., the forecast for 2020 will be XXX or the models are performing well since MAD are X, Y, Z).  More info on writing Executive Summaries can be found by clicking this link Writing Guidelines.

Post your synopsis via the Canvas Assignments area remembering to name your file(e) following the naming convention set down in the syllabus.

    Table 1.1   
Year Demand Year Demand
2007 30,000 2014 28,000
2008 28,000 2015 29,850
2009 32,000 2016 23,400
2010 23,000 2017 29,750
2011 34,000 2018 27,500
2012 24,000 2019 32,000
2013 31,400 2020 ???